Kwese Media has recruited thousands of brand ambassadors in Harare to kick-start the “Slight and sounds of Kwese TV Everywhere”, which is set to employ young people from Harare, Bulawayo and around the country who will be selling the company’s products countrywide.
The Kwese brands ambassadors will target new subscribers. In a move to take over the market.
By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network.
On Friday, unveiled “Kwese TV Everywhere” (TVE), the service allows Kwese customers to use their mobile phones to watch the same channels on the go that are on their decoder at home. A Kwese decoder account also comes with up to Kwese Unveils Mobile TV Service In Zimbabwe5 TVE accounts.
The launch of Kwese TV in Zimbabwe has already contributed to direct job creation, with more than 2.500 jobs directly created, along with many more downstream opportunities created through the launch of the service.
Kwese TV set-top boxes are being sold for $49 with free installation for a 20km radius, within 48 hours. With monthly subscription has been set at $29 for good quality programming and five free channels.
Kwese TV now operates in the following African countries: namely Zimbabwe, South Africa, Lesotho, Zambia, Swaziland, Malawi, the Democratic Republic of the Congo (DRC), Rwanda, Uganda, Nigeria, Cameroon, Ghana, Liberia, Sierra Leone, Kenya, and Botswana. In addition, Kwese Free Sports (KFS) operates in 23 African countries.