Kwesé iflix, which took Zimbabwe by storm during the FIFA 2018 World Cup, is now the country’s largest television platform, with more than 1.2 million active account holders.
The uptake figures were revealed by Econet Wireless Zimbabwe Chief Executive Officer, Mr Douglas Mboweni, at the launch of a new million-dollar promotion aimed at acquiring even more customers for the popular sports and entertainment mobile service.
Mr Mboweni said Kwesé iflix was probably already the largest streaming service of its kind in Africa, and was not showing any signs of slowing down.
“Streaming is the future of television, particularly here in Africa,” Mr Mboweni said about Kwesé iflix, which was launched in Zimbabwe in early June as a game-changing digital entertainment platform bringing live and on-demand content.
Mr Mboweni said the number of people watching sports, entertainment and cutting-edge content programing on Kwesé iflix was growing in leaps and bounds, adding that traffic recorded on the Econet network suggested that at least three people were using a Kwesé iflix account.
“We could have as many as three million viewers on Kwesé iflix here in Zimbabwe alone, and reports from other African markets like Nigeria, Tanzania, Kenya and Ghana suggest they are seeing similar growth,” he said.
Econet Wireless Zimbabwe, the largest mobile network in the country, with the widest and fastest mobile data network, has more than 4.6 million smartphones connected to its network.
The company’s extensive 3G and LTE (4G) data networks – as well as itsWi-Fi hotspots dotted around the country – allow customers to easily stream and watch Kwesé iflix video content.
Mr Mboweni gave the remarks at the company’s launch of a massive million dollar promotion, intended to reward users of the service and encourage even greater uptake and usage.
The million dollar promotion, unveiled to the media in Harare today (Thursday, August 16), presents Kwese iflix users with the chance to win 12 brand new vehicles, tablets, mobile phones, and guaranteed daily prizes for every user.
The promotion will also feature weekly and monthly regional draws across the country, where customers stand a chance to win a car in every draw, among many other exciting prizes.
The Kwesé iflix service, which is available on a free mobile app on the Apple Store and on Google Play, offers users the choice of a vast array of rich and diverse content, as well as the convenience of viewing it wherever and whenever they want to.