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State owned Telecommunications Company, NetOne reported positive revenue results driven by growth in mobile data. Despite tough trading conditions, competition, policy and political uncertainty experienced last year the company made a profit of over 8million recovering from a 77million loss. The State Owned Enterprise released its annual results for the year ending 31 December 2018 in Harare this week.
The latest figures released at an AGM held at Meikles yesterday indicate that NetOne internet and data usage increased by sixty percent to close off at forty- one percent in the year 2018. A total of 7.395TB of mobile internet and data was consumed in the third quarter of 2018 according to the POTRAZ sector report of 2018. Social media bundles continued to drive mobile data usage with Whatsapp constituting 32% of mobile data.
The growth in mobile data usage for the State Owned Enterprise was buoyed on NetOne’s increased footprint optimization of network across Zimbabwe. Strong customer focus played a pivotal role in the growth of data as the telecoms giant optimized its network monitoring and addressing issues of internet speeds and incidences of data packet losses.
NetOne leveraged on its seamless product offering, with the One-Fusion bundle taking the market by storm as it proved to be affordable for most Zimbabweans, offering a combo/cocktail of on-net and off-net voice calls, international calls, data, Whatsapp, Facebook and twitter.
The mobile industry is playing an increasingly important role in the social and economic development of the nation as mobile connectivity has become the main platform for innovation and the driving force for greater inclusion, while the mobile ecosystem, including mobile network operators are contributing significantly to economic growth and job creation.
For many consumers in Zimbabwe, the mobile phone is not just a communication device but also the primary channel to get online, as well as a vital tool to access various life-enhancing services. Access to mobile connectivity has enhanced access to many essential services, including education, health and utilities, while also enabling business to deliver efficient and sustainable services through mobile-based platforms such as mobile money.