Etv has entered into a partnership with the National Basketball Association (NBA), which recently appointed the broadcaster as its official free-to-air broadcast partner in South Africa.
As part of the deal, Etv will air more than 65 games throughout the 2019-20 NBA season on the channel as well as its Openview platform.
Content will include a Christmas Day game, the NBA All-Star game, NBA Conference Finals, the NBA Finals, and a weekly magazine show – NBA Action.
The coverage kicked off with Etv’s broadcast of the live game between the Boston Celtics and San Antonio Spurs on 9 November. A rebroadcast of this game was aired at 17:00 on Sunday.
Throughout the season, fans will enjoy two games per week, including one live match as part of the league’s “NBA Saturdays” promotion and one delayed game per week.
NBA Africa’s Managing Director Amadou Gallo Fall said that the NBA has always strived to make basketball more accessible to fans through participation and exposure. He noted that the NBA is thrilled to partner with e.tv in South Africa.
Gallo Fall added that as the NBA continues its efforts to expand its footprint, it had seen growing interest and looked forward to reaching more fans in South Africa through additional programming and live games.
Etv’s Managing Director Marlon Davids said that the collaboration would appeal to South Africa’s massive sporting appetite.
He added that Etv is ecstatic about this announcement and looks forward to a very fruitful run with the NBA.
Credit: This article originated from www.mybroadband.co.za