Internet guru and Kleiner Perkins investor Mary Meeker just revealed her Internet Trends report for 2017 at the Code Conference in California. The report shows that smartphone growth is slowing down, voice searches are replacing typing requests, e-sports viewing is growing exponentially, and Netflix now owns a large chunk of the entertainment industry.
The widely anticipated slide deck compiles the most informative research on what’s getting funded, how Internet acceptance is progressing, which interfaces are dead, and what will be big next.
You can check out the 2017 report embedded below:
Here are some of our takeaways:
- Smartphone sales and Internet penetration growth are both slowing
- While internet growth is slowing worldwide, India has shown a significant increase. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet user ship to grow. Mobile internet usage is growing as the cost of bandwidth declines.
- It’s not really a “shift to mobile” as much as “the addition of mobile”, since desktop usage hasn’t declined much while mobile usage has skyrocketed to over three hours per day per person in the US
- There’s still more time spent on mobile than ad spend, indicating forthcoming windfalls for mobile ad platforms
- Google and Facebook control 85% of online ad growth
- Internet ad spend will surpass TV spend within six months
- In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline
- Streaming music led by Spotify surpassed physical music sales, giving recorded music its first revenue growth in 16 years
- eSports are exploding, with viewing time up 40% year over year, and an equal number of millennials strongly preferring eSports vs traditional sports
- Email spam with malicious attachments is exploding as cloud usage increases, so be careful what you click
- Tech companies drive wealth creation in China, with huge growth in mobile services and payments and services like on-demand bike sharing.
- Falling data costs are driving increasing Internet adoption in India, but smartphone prices remain too high
- 60% of the most-highly valued tech companies in America were founded by first or second generation Americans while 50% of the top private startups were founded by first-gen immigrants
- Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.