MyCash Rebrands Itself After 3 Years With New Visual Identity Logo And Tagline
Meikles Financial Services (MSF), in 2016 launched its flagship product, the MyCash; with partnership from a local bank. MyCash offers financial service inside TM Pick n Pay stores.
This year the financial service has rebranded to match the colors of TM Pick n Pay.
The company has said “MyCash has been through a series of amazing developments over the last 10 months. This started by aligning our look with TM Pick n Pay.”
“Although MyCash has only been in the market for 3 years, our vision to empower all Zimbabweans to build a better future through financial inclusion, all the while providing simple, reliable and affordable financial services anytime, anyplace has never changed,” MyCash added.
MyCash is capable of handling ZIPIT (ZimSwitch Instant Payment Interchange Technology) transactions, meaning that it allows inter-bank funds transfer from a Zimswitch gateway.
“As every new brand does, we are going through a process of re-branding and this takes time. Over the next two months, we will be updating all of our assets to align with the new brand and get them up to international standards.” The company said.
According to sources close to the development, MyCash is no longer part of Meikles.