EcoSure Moovah Launches Million-Dollar Promotion In Audacious Bid To Boost Insurance Penetration
Econet Insurance has unveiled yet another million-dollar promotion as vehicle insurer EcoSure Moovah moves to claim a large stake in the local motor insurance industry.
Launched barely a month ago on the back of a micro-insurance technological platform, EcoSure Moovah has set its sights on the September motor vehicle insurance renewal cycle, to showcase its unique benefits and make a strong case to the motoring public to get covered.
With over 200 000 liters of fuel to give away, the company said the EcoSure Moovah million-dollar promotion will guarantee that for every insured vehicle, motorists drive away with unprecedented benefits, while the lucky ones can look forward to winning amazing prizes that include vehicles, cash and hundreds of fuel coupons and vouchers in the draw.
It said the draws will be held at the end of each month, and a bonus draw for the main prize will be held together with the second month’s draw.
Speaking at the launch of EcoSure Moovah in July, the CEO of Econet’s Cassava Zimbabwe, Mr Eddie Chibi, said the company was on a mission to help grow insurance compliance to 100 percent.
“It is, in fact, a statutory requirement that every vehicle should be insured, but there are more uninsured vehicles on our roads than insured vehicles,” Mr Chibi said at the time.
Now, addressing the media and industry stakeholders at an event in Harare today, Mr Chibi said his company was making good on that promise.
“It is our duty then, as a member of this industry and as we promised at launch, to help educate and give incentives to motorists to ensure compliance, hence our launch of this promotion today.”
Mr Chibi said the million-dollar promotion – which will run from August 31 to November 5, 2018 – was intended to create awareness and educate the public on the need for motor vehicle insurance, as well as give incentives to every motorist who participates in the promotion, so that they insure their vehicles.
The promotion, called ‘Moove Over to Moovah’, comes with guaranteed prizes for the first 20 000 motorists that will insure their vehicles during the current term.
The first 20 000 motorists to insure their vehicles, or to renew their vehicle insurance duration the promotion, will drive away with a minimum 10 litres of fuel each, $5 worth of free airtime, and an additional $2,000 free accident cover, free funeral cover, free Hospital cash-back cover, as well as free delivery of insurance cover notes – among other exclusive benefits.
“Every car insured during the promotional period wins. Every motorist drives away with something significant, so we encourage every motorist to ‘Moove Over to Moovah’ and enjoy the benefits!” Mr Chibi said.
The draw includes two brand new Isuzu trucks, thousands in cash, smart phones, Kwenga devices, Kwese Play devices (Roku Boxes), sponsored Motor Vehicles Insurance Terms, free Connected Car installation and six-month free subscription for EcoSure and personal accident cover and over $100,000 worth of Econet Airtime.