Sometimes the best ideas are old ideas. While
fast food companies are trying to develop a compostable cup of the future, Delta
has introduced a new glass beer bottle that could redefine the way we drink
beer across the country.
The Castle Lite 660ml Magnum’s secret? It can
be reused. Once customers are done drinking their beer, the bottles can be
handed in, washed, and used again. This process can be rinsed and repeated up
to 25 times, which its creators believe would lead to a 92% savings in carbon
footprint versus merely recycling aluminium or glass.
The use of reusable bottles requires new
thinking and ways of doing things, and collaboration by all stakeholders.
The uncertain future of glass as a recyclable
has the town re-examining its glass collection policy, and selectmen say the
town’s many bars that go through much glass could be impacted.
Each year, by one estimate, Zimbabweans throw
out around 2 million tons of products that could have been recycled. In
Zimbabwe we don’t have access to recycling; for those that do, everything from
broken blenders to old clothing still ends up in the trash.
According to Delta its committed to
developing all its packaging to be high-performing and recyclable and reusable,
and to become a leader in long-term solutions. Success will come from a
combination of lots of different approaches, so we are watching and learning
about them all.
