Did you know that Facebook had 100 million active users in 2008 and now has more than 2.9 billion active users? It is the most popular social media platform in the world. Even though new social media apps keep popping up, they can’t get close to Facebook’s popularity and reach.
That’s why you need to build a Facebook profile for your business, that’s separate from your personal profile, and start using it to market your business to Facebook users. Read on to find out how to create the best Facebook for business profile.
- Add a Recognizable Profile Picture
There are so many spam accounts popping up on Facebook that you will want to ensure you stand out from them. If you don’t have a recognizable profile picture on your profile page, people will be wary of you and mistrust your intentions.
- Create an Engaging Cover Photo
Your cover photo takes up the most real estate on your profile page, so you will want to spend some time creating it. Make sure it’s bright and engaging, and add some text to inform new visitors what you are all about, in an instant.
- Don’t Leave the About Section Blank
Another mistake a lot of businesses make is that they leave the About section on their profile page blank. Many new customers or leads will go to your About section to figure out what your business is all about. This is even more true if they have never heard of you before.
- Use the CTA Button
Facebook has added an awesome feature, where you can add a CTA (call-to-action) button to your Facebook profile, so people can contact you, check out your website, or set up a call with you. This gives your profile visitors some clear directives on what they can do next after visiting your Facebook profile page.
- Post Something Every Week on Your Profile Page
Do not be lazy about posting videos or images on your profile page. You don’t have to post every single day, but find a cadence that works for you and then post engaging social media posts, like this article says.
- Set Up Private Messaging from Customers
You need to have a way for your customers to message you privately, in case they have questions about your products or services. Also, set up notifications on your smartphone or through email, so you don’t ever miss any of these important messages.
- Respond to Comments on Your Page
Don’t leave your customers or leads hanging. If they have taken the time to comment on your posts, make sure you reply to them, so they feel like you are listening to them.
Your Facebook Profile Matters
With all the things you have to do in the day as a business owner, you are probably already feeling overwhelmed. But do not dismiss your Facebook profile page. It’s an important asset that you can leverage to boost sales, engagement, and brand loyalty.
Keep browsing through all the other related posts on our website to learn more about Facebook marketing.