The iconic OK Grand Challenge Promotion has evolved over the years and managed to shrugg off inhibits invited by the Covid 19 pandemic.
Speaking to the media in Harare Friday, the chief executive Max Karombo said this year’s edition is “re-imagined” and every shopper must look forward to bigger things.
“We are excited to launch the 2022 OK Grand Challenge.The theme for this year is ‘Race 2 Happiness'(#Race 2 Happiness)which is a direct link between the iconic horse race and our re-imagined vision.We aim to create theatres of happiness,by planting smiles on our customers, suppliers, shareholders, employees and ultimately the communities we operate in.” he said.
The promotion will run from April until June 2022 in all OK stores nationwide. This year, the entry mechanics for the promotion have been re-imagined to make it easier for the regular shopper to register and enter into the “Race 2 Happiness” OK Grand Challenge promotion.
This year, prizes include weekly grocery vouchers as well as Nissan NP200s among others.
Grand prize is a Ford Ranger valued at US$78.00. Grand finale is on June 4.
This year, the entry mechanics for the promotion have been re-imagined to make it easier for the regular shopper to register and enter into the “Race 2 Happiness” OK Grand Challenge promotion.Customers will be required to fully register by providing their name, mobile number, and ID number.
To make the process simpler for customers, the retail giant has various registration channels namely, Instore, Whatsapp, its OKGC website, and the promotion Mobile Application. For one to qualify for any of the draws they have to be fully registered.
All shoppers are urged to be fully registered into the Shop Easy Club which means automatic entry for the Weekly, Supplier, Shop Easy and Grand Draw Prize. One purchase can give a customer a chance to win in any or all of these four draws.